Finance leaders are often the most essential and least celebrated people in any organization. Eric Alexander has lived that reality for decades — as CFO of a premier community bank and now as a coach and advisor to the leaders who carry that weight. This book earns its title. Eric writes with the hard-won wisdom of someone who has actually sat in the chair, made the hard calls, and served the mission beyond the numbers.
Dory Wiley, CPA, CVA, CFA, President & CEO, Commerce Street Holdings